Nonprofits and Advertising

The internet is now and all over. So why not have internet advertising for your nonprofit? There are many reasons why you might consider it but there are also many downsides too. Considering 85% of the population in Canada uses the internet it could be worth taking a look at, however it is a vast open space with millions of pages to wonder through.

Nonprofits vary in different sizes from small shop to big shop. Is it worth the hassle to gain new supporters through a new vessel? Or are you looking to maintain existing supporters through new means? It depends on the charity whether this fits with their mission and values. Is this what their new campaign is about, targeting a new audience that mainly use social media. It might seem fitting for that said charity to invest in advertising to target that group and recruit new supporters. In this post, you will find all the reasons why or why not a non profit should invest in internet advertising.

Yeah Internet Advertising!

If you had to pick a way to advertise your nonprofit a good way to reach a lot of people would be through the internet. Having a website for your nonprofit is half the work. Internet advertising is a great way to get your organization out there.

Depending on your budget which for nonprofits are generally smaller than larger, you want to effectively use Search Engine Optimization. Having your organization being found through keywords in your url and throughout your webpage is effective way to lead interested people to your page.  Generally this consists of text based advertising where your page shows up in the search engine. Also take advantage of the Google Grant! Google provides space to market your registered charity on their search engine. Giving approximately $10,000 in advertising space, with a maximum of $2.00 Cost per Click (that’s cheap!) it allows you to raise awareness and grow your nonprofit. This is an awesome opportunity for any registered charity to take advantage of as there are nothing but benefits through this opportunity.

Depending on the nonprofit, Social Media Advertising can align with the goals of your campaign. It would be effective to then invest in this sort of advertising. You can assign the budget you want to spend on the Cost per Click in these avenues especially Facebook. The benefit with this strategy is you can tailor the ads to the specific target audience you want it to reach. There is the added benefit of the spillover effect, by reaching friends of the interested person gaining the potential to reach more potential supporters.

Saying No to Internet Advertising

With any marketing there can also be many downsides to Internet advertising. It can be too costly. If you look at regular advertising on another website known as placing a Banner Ads this is one of the main ways businesses advertise. For a small shop, the budget just doesn’t work for that sort of avenue. For instance, the website needs to be a page that their target audience visits in order to gain its supporters. Generally there are high costs associated with costs per click making them not as effective and not effective use of the charities marketing budget.

With Social Media Advertising having someone on the ball is key to gaining new supporters because content gets stale real fast. Having someone update key images, answering comments, changing up facts is vital for this type of advertisement to survive. It is important for someone to manage the page after the campaign is over to ensure the upkeep of the organizations fanbase. Without them may lose some of their supporters.

Internet Advertising is the way of the Future!

Internet Advertising is a great avenue to expand your charity and share it with the world. It is a great place to find people all over not only in your local community to find out about the work your charity is doing. It is important to get people inspired and they can only do that through finding out about your organization. The internet connects everyone and Internet Advertising is the way of the future.

Regardless if you’re a small shop or big shop organization, there are cost effective methods such as Google Grants and SEO’s and expensive methods too such as buying spaces on websites. Either route, it’s a faster method to getting your charity out there. Facebook and Google can put out an ad in little as a day or two while buying email lists can take weeks for the seller to accumulate before they give you the list so you can send out mail to your supporters. Internet Advertising is a marketing strategy all charities should consider!

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Storify that bully!

Hey all!

I created a story on cyber bullying on storify because I wanted to highlight this social media site that promotes bullying by not creating privacy laws to prohibit hateful comments from anonymous users. I think this is really important to cover because many of the youth today is caught up in this social media site and many use it. The downside is that many students are getting bullied and awareness of the site should be known to parents and children.

Heres the link:http://storify.com/Bhangu92/anonymous-cyberbullying

-Kamalpreet

Media content & piracy

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           When recording companies ask the question “can the industry association teach (or enforce) ‘respect for property’ while building a healthy music market in the digital age? ”(344, Condry), No I don’t think so because users have become so used to peer-to-peer (P2P) sharing that it’s hard to go back to the ways of purchasing music when it can be found for free.  Some of the motivators for file-sharing as mentioned by Steinmetz & Tunnell are something they call sharing is caring a code they follow for others for content that they believe should be free (2013). Steinmetz & Tunnell also mention that there are users that upload samples before others commit to purchasing say a video game or CD (2013).

            There are some methods of halting illegal file sharing; teaching that downloading media and uploading media for sharing uninviting for users, if instilled from an early age, it can prevent them from uploading media for file-sharing through teaching them in classrooms (Condry, 2007). It could change the way in which younger users access music and will more likely commit to purchasing music then downloading it free. However this method is not the greatest idea because many of these people being educated have no steady source of income, many will still be downloading free media because it works better for them having access all the time. Another answer could be sites such as iTunes and Netflix where these websites allow users to purchase/subscribe to music and movies. However, these fees can add up and it can be limited and frankly not attractive for every consumer that can’t afford for paying for different sites.

            What recording industries need to realize is that file-sharing may not be the only factor affecting sales for them. As Condry mentions, “they conclude that it would take 5000 downloads to displace one sale” (349). They need to realize that in a new era, digital copies of music are one of the ways most consumers listen to music and CD sales will drop since everyone is purchasing MP3 players or using their smart phones to play music. I feel that recording companies don’t really have a choice with file-sharing in this era. They will come up with another method to solve the issue of piracy in similar ways to how Netflix and iTunes work.

References:

Condry, Ian. (2004). Cultures of Music Piracy: An Ethnographic Comparison of the US and JapanInternational Journal of Cultural Studies. 7 (3), pg. 343-363  
 
Steinmetz, K., K. Tunnell (2013). Under the Pixelated Jolly Roger: A Study of On-Line PiratesDeviant Behavior. 34 (1), pg. 53-67