The internet has an ever impacting role on those who consume and produce content on the web. There are two vague content producers including everyone in the user-generated group and those big corporation media-generators. However, the lines that separated the two groups are fading and both seem to be producing material that can’t be differentiated. Both content producers are generating culture among the same sites (ie. Youtube) making it harder to differentiate between the two. According to Ferguson his documentary “Everything is a remix” generally states corporate companies are “remixing” old content through recycling ideas/content through technological convergence and call it their own through copyright laws. User-generated content relies on media convergence as well however; corporations are becoming strict through media ownership. Jenkins mentions that we as “consumers are learning how to use these different media technologies to bring the flow of media more fully under their control and to interact with other users” (37). I believe that media convergence is not only for big corporations to own but also for everyone to consume and recycle in order for a technological shift.
I am more of a consumer than a producer of content. Being an internet junkie, I am on it for many hours in a day consuming everything from mostly user-generated content such as social media websites (Facebook, twitter), emails, YouTube and forums (reddit). I generally do not produce any content forego the random tweets and posts on social media websites; I generally take advantage of the peer-to-peer content that is already distributed. This is due to a robust amount of other users taking advantage of producing content because “social media platforms give users unlimited space for storage and plenty of tools to organize, promote and broadcast their thoughts, opinions, behaviours and media to others” (Manovich, 8). Corporations are encouraging user-generated content to be produced even though the enforcement of copyright laws. Many users use the space that is available on the internet and try to create an original thought to distribute content on the internet. However, this can be proved by Manovich that only “between 0.5 % – 1.5 % users of most popular social media sites (Flickr, YouTube, Wikipedia) contributed their own content” (2). I think that corporations shouldn’t enforce ownership of media with all the available space among websites were we can produce content on because big corporations are generally doing the same thing as user generated content is being produced.
Jenkins, H. (2004) The Cultural Logic of Media Convergence International Journal of Cultural Studies March 2004 7: 33-43
Ferguson, K. (2011). Everything is a remix. Vimeo