Producing and Consuming Online Content

The internet has an ever impacting role on those who consume and produce content on the web. There are two vague content producers including everyone in the user-generated  group and those big corporation media-generators. However, the lines that separated the two groups are fading and both seem to be producing material that can’t be differentiated. Both content producers are generating culture among the same sites (ie. Youtube) making it harder to differentiate between the two. According to Ferguson his documentary “Everything is a remix”  generally states corporate companies are “remixing” old content through recycling ideas/content through technological convergence and call it their own through copyright laws. User-generated content relies on media convergence as well however; corporations are becoming strict through media ownership. Jenkins mentions that we as “consumers are learning how to use these different media technologies to bring the flow of media more fully under their control and to interact with other users” (37).  I believe that media convergence is not only for big corporations to own but also for everyone to consume and recycle in order for a technological shift.

                I am more of a consumer than a producer of content. Being an internet junkie, I am on it for many hours in a day consuming everything from mostly user-generated content such as social media websites (Facebook, twitter), emails, YouTube and forums (reddit). I generally do not produce any content forego the random tweets and posts on social media websites; I generally take advantage of the peer-to-peer content that is already distributed. This is due to a robust amount of other users taking advantage of producing content because “social media platforms give users unlimited space for storage and plenty of tools to organize, promote and broadcast their thoughts, opinions, behaviours and media to others” (Manovich, 8). Corporations are encouraging user-generated content to be produced even though the enforcement of copyright laws. Many users use the space that is available on the internet and try to create an original thought to distribute content on the internet. However, this can be proved by Manovich that only “between 0.5 % – 1.5 % users of most popular social media sites (Flickr, YouTube, Wikipedia) contributed their own content” (2). I think that corporations shouldn’t enforce ownership of media with all the available space among websites were we can produce content on because big corporations are generally doing the same thing as user generated content is being produced.


Jenkins, H. (2004) The Cultural Logic of Media Convergence  International Journal of Cultural Studies March 2004 7: 33-43

Manovich, l. (2008) The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?

Ferguson, K. (2011). Everything is a remix. Vimeo



4 thoughts on “Producing and Consuming Online Content

  1. I think your thoughts are a little contradictory as you state that the reason you do not produce content, and simply consume and interact within the peer-to-peer relations online, because “social media platforms give users unlimited space for storage and plenty of tools to organize, promote and broadcast their thoughts, opinions, behaviours and media to others”, however, you go on to state that only 0.5-1.5% of users actually produce. That is the whole issue here; copyright laws and restrictions cause issues for producers as they do not have equal access to obtain, modify and create the content that should be available to them. Overbearing copyright laws and restrictions must be lessened if individuals want to continue being producers in a democratized manner.

  2. I agree that copyright laws are too restrictive, many online producer-consumers are not getting the same opportunities as big corporations because they do not own the rights to an idea. Like Ferguson pointed out, there have been many times where more than one person has had the same or a similar potentially life-altering view or idea, but because one got the copyright or patent first, they will get the credit. Throughout history, many new creative ideas have just been recycled from old ideas. I think that copyright laws should be less restrictive because that would allow for more creativity, and if there is so much space on the internet, why can’t everyone find their outlet, and connect with people who share similar thoughts and ideas.

  3. Technological advances have completely enabled the average individual to produce their own content and use various social media platforms to distribute it. Since every idea is recycled I do not think that copyright laws should remain the same. I think that producer-consumers are harmless for the most part and create various content out of appreciation for a particular work. I am also not a producer and mainly consume a variety of content on the internet. I think that the cultural industries could gain from producer-consumer content and that people should be allowed to creatively express their ideas even if they were inspired from something old.

  4. I also agree that peole who use the internet should be abe to use content online to create things, and collaborate with others online without having to worry about corporations controlling what they can and cant use. I think if content is easily accessible online for anyone to access, it should be available for anyone to use. Additionally, since almost anything can be found online, I think it is difficult to impose copyright laws. As soon as content is on the interent, it is there for a very long time and it is very difficult to control who has access to it. Therefore, I think corporations have to take this into consideration and understand that it is inevitable that people will use their imagery for what ever purpose they want to. I think because there is such a small percentage of people who actually produce content, corporations have an edge over controlling what is used, consumed, and produced online. I believe once more people start to engage in onlne media production, corporations will potentially have a harder time enforcing restrictive copyright laws.

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