Nonprofits and Advertising

The internet is now and all over. So why not have internet advertising for your nonprofit? There are many reasons why you might consider it but there are also many downsides too. Considering 85% of the population in Canada uses the internet it could be worth taking a look at, however it is a vast open space with millions of pages to wonder through.

Nonprofits vary in different sizes from small shop to big shop. Is it worth the hassle to gain new supporters through a new vessel? Or are you looking to maintain existing supporters through new means? It depends on the charity whether this fits with their mission and values. Is this what their new campaign is about, targeting a new audience that mainly use social media. It might seem fitting for that said charity to invest in advertising to target that group and recruit new supporters. In this post, you will find all the reasons why or why not a non profit should invest in internet advertising.

Yeah Internet Advertising!

If you had to pick a way to advertise your nonprofit a good way to reach a lot of people would be through the internet. Having a website for your nonprofit is half the work. Internet advertising is a great way to get your organization out there.

Depending on your budget which for nonprofits are generally smaller than larger, you want to effectively use Search Engine Optimization. Having your organization being found through keywords in your url and throughout your webpage is effective way to lead interested people to your page.  Generally this consists of text based advertising where your page shows up in the search engine. Also take advantage of the Google Grant! Google provides space to market your registered charity on their search engine. Giving approximately $10,000 in advertising space, with a maximum of $2.00 Cost per Click (that’s cheap!) it allows you to raise awareness and grow your nonprofit. This is an awesome opportunity for any registered charity to take advantage of as there are nothing but benefits through this opportunity.

Depending on the nonprofit, Social Media Advertising can align with the goals of your campaign. It would be effective to then invest in this sort of advertising. You can assign the budget you want to spend on the Cost per Click in these avenues especially Facebook. The benefit with this strategy is you can tailor the ads to the specific target audience you want it to reach. There is the added benefit of the spillover effect, by reaching friends of the interested person gaining the potential to reach more potential supporters.

Saying No to Internet Advertising

With any marketing there can also be many downsides to Internet advertising. It can be too costly. If you look at regular advertising on another website known as placing a Banner Ads this is one of the main ways businesses advertise. For a small shop, the budget just doesn’t work for that sort of avenue. For instance, the website needs to be a page that their target audience visits in order to gain its supporters. Generally there are high costs associated with costs per click making them not as effective and not effective use of the charities marketing budget.

With Social Media Advertising having someone on the ball is key to gaining new supporters because content gets stale real fast. Having someone update key images, answering comments, changing up facts is vital for this type of advertisement to survive. It is important for someone to manage the page after the campaign is over to ensure the upkeep of the organizations fanbase. Without them may lose some of their supporters.

Internet Advertising is the way of the Future!

Internet Advertising is a great avenue to expand your charity and share it with the world. It is a great place to find people all over not only in your local community to find out about the work your charity is doing. It is important to get people inspired and they can only do that through finding out about your organization. The internet connects everyone and Internet Advertising is the way of the future.

Regardless if you’re a small shop or big shop organization, there are cost effective methods such as Google Grants and SEO’s and expensive methods too such as buying spaces on websites. Either route, it’s a faster method to getting your charity out there. Facebook and Google can put out an ad in little as a day or two while buying email lists can take weeks for the seller to accumulate before they give you the list so you can send out mail to your supporters. Internet Advertising is a marketing strategy all charities should consider!


Storify that bully!

Hey all!

I created a story on cyber bullying on storify because I wanted to highlight this social media site that promotes bullying by not creating privacy laws to prohibit hateful comments from anonymous users. I think this is really important to cover because many of the youth today is caught up in this social media site and many use it. The downside is that many students are getting bullied and awareness of the site should be known to parents and children.

Heres the link:


Summation: Let us be Heard!

First and foremost, thank you to all my readers for the comments, they are always greatly appreciated. As many of my readers have commented that social media provides outlets to many users to have their voice heard and take advantage of freedom of speech. However as I previously posted that many participants of citizen journalism are reciting information that may not be true. This is especially true with twitter. In the case of a celebrity fatality which has happened many times, participants blindly “retweet” false statements of their passing. Many of us are not taking advantage of learning through other options such as journals, articles etc that are provided through different means besides social media outlets.

Citizen journalism is different than professional journalism, the two competitors are now facing each other for the top stories. Its more about who gets it out the fastest than most accurate. Rebecca mentions a point that highlights their is a difference between the two however citizen journalism is slowly replacing professional journalism. We can see efforts by news stations such as CP24 that participants provide eyewitness facts or information regarding a story on their broadcast. The two are not the same and one should never expect information from participants producing citizen journalism to be 100% accurate until other sources are used to back the information.

However citizen journalism in the other end does provide any slander or influenced points of view. Something that I found interesting in this weeks readings is that professional journalism are influenced by political branches. They may state that their journals are the freedom of the press however journals and editorial content is usually selected for the benefit of the political branches that want something to be written in the paper to help their gains. This is obviously true in many examples especially in the USA where many citizens were not updated on the war in Iraq and the army individuals that had past away.

Citizen journalism is important however much of the information needs to be verified by readers that are in taking the information with other sources before reciting it and passing it on. It is also necessary to say that citizen journalism should not be replacing professional journalism entirely but should be a complimentary source to their information where it can be easily accessed by many especially through social media outlets.

Let us be Heard!

Social media provides new outlets for citizen journalism because it actively engages participants within a small amount of characters to state what is on one’s mind. This also includes hash tags, which provides links to similar categories, which can then be further searched for more information. It engages participants to verify their information’s and news sources through mass public informing on the issue of interest. News broadcasters such as CP24 use twitter fans that have eye-witnessed real time events occur. They are usually broadcasted on tv or part of a news article as many have seen. It broadens the appeal to participate as your tweet will be part of an event of interest.

This also tends to hurt the appeal of professional journalism as ““The emergence of Twitter as a source for breaking news, and the speed at which information is disseminated on the network, is placing further strain on established journalistic practices” (Hermida, 2012). This strains the amount of information arriving on these feeds however they may be their but verification of information is not 100%. In the twitter world a statement could be possibly retweeted about 100 times making users unaware about the accuracy of information travelling. As Friedman stated Although information appeared quickly, if something went viral, it was widely distributed without much thought about its accuracy or the credibility of its sources” (2011).

Many of us choose to be selective about the news we read by selecting certain sources that aren’t “mainstream”. In these same efforts “many private individuals and groups with Internet and social-media connections presented their own news,  their interpretations of news from traditional media or their points of view on blogs, Facebook, Twitter, and YouTube”. The emergence of new opportunites encourages many of us to participate in citizen journalism especially with the ride range of outlets that can be used to find news sources as well as many outlets for one to put their voice out. These create more efforts to engage people to participate in the knowledge of the world without limiting ourselves to only one source for information.


 Friedman, S. M. (2011). Three Mile Island, Chernobyl, and Fukushima: An analysis of traditional and new media coverage of nuclear accidents and radiationBulletin Of The Atomic Scientists, 67(5), 55-65.

 Hermida, A. (2012). TWEETS AND TRUTH: Journalism as a discipline of collaborative verificationJournalism Practice. 6:5-6, p659-668.

Bullying and thoughts

Hey everyone!

This weeks module I created a podcast based on the article called “Anti-bullying campaigns get higher profile but few funds”. I found this article on CBC and talk its relations towards bullying and the need for funding in efforts to support those that are being bullied. I hope you like it!


Summative: Media Content & Piracy

Thanks to all those who commented on my previous post, “media content and privacy”. There seems to be a consensus about the rights of a consumer on whether they have the right to do what they want if they have purchased a music CD

If we only look at music, we find that many communities and groups gather because of favourite artists and bands. Taking away this cultural common through legislation and privacy laws because music companies cannot profit off downloading is not worth what brings people together. As Condry points out that because water is free, the sales of water bottles haven’t been affected (2004). It’s just greedy music companies wanting to make the most profit off of consumers. What I don’t understand is that music companies are doing the same when they sample music from previous artists and sell it as something new to the consumers. They can’t deny amateur users to do the same if they can’t follow the rules they apply themselves. These cultural commons should be available for everyone to create something new and innovative out of.

Music companies really don’t have a choice when it comes to file-sharing because those who do purchase a CD shouldn’t be penalized for sharing something they bought. That’s what brings communities together, a bond is created over sharing music. In the end, this will only bring profit to the music company because of file-sharing, they have received another fan of their product they’re selling. Music companies filing lawsuits against consumers need to step back and realize that consumers will file-share their material because of many reasons; however, copyright laws and legislation isn’t the problem solver. Many users will still manage to surpass these laws even with other outlets such as Netflix and iTunes. These companies should realize that and think of alternative methods of compensation for losing money on file-sharing sites.

Media content & piracy


           When recording companies ask the question “can the industry association teach (or enforce) ‘respect for property’ while building a healthy music market in the digital age? ”(344, Condry), No I don’t think so because users have become so used to peer-to-peer (P2P) sharing that it’s hard to go back to the ways of purchasing music when it can be found for free.  Some of the motivators for file-sharing as mentioned by Steinmetz & Tunnell are something they call sharing is caring a code they follow for others for content that they believe should be free (2013). Steinmetz & Tunnell also mention that there are users that upload samples before others commit to purchasing say a video game or CD (2013).

            There are some methods of halting illegal file sharing; teaching that downloading media and uploading media for sharing uninviting for users, if instilled from an early age, it can prevent them from uploading media for file-sharing through teaching them in classrooms (Condry, 2007). It could change the way in which younger users access music and will more likely commit to purchasing music then downloading it free. However this method is not the greatest idea because many of these people being educated have no steady source of income, many will still be downloading free media because it works better for them having access all the time. Another answer could be sites such as iTunes and Netflix where these websites allow users to purchase/subscribe to music and movies. However, these fees can add up and it can be limited and frankly not attractive for every consumer that can’t afford for paying for different sites.

            What recording industries need to realize is that file-sharing may not be the only factor affecting sales for them. As Condry mentions, “they conclude that it would take 5000 downloads to displace one sale” (349). They need to realize that in a new era, digital copies of music are one of the ways most consumers listen to music and CD sales will drop since everyone is purchasing MP3 players or using their smart phones to play music. I feel that recording companies don’t really have a choice with file-sharing in this era. They will come up with another method to solve the issue of piracy in similar ways to how Netflix and iTunes work.


Condry, Ian. (2004). Cultures of Music Piracy: An Ethnographic Comparison of the US and JapanInternational Journal of Cultural Studies. 7 (3), pg. 343-363  
Steinmetz, K., K. Tunnell (2013). Under the Pixelated Jolly Roger: A Study of On-Line PiratesDeviant Behavior. 34 (1), pg. 53-67