The internet is now and all over. So why not have internet advertising for your nonprofit? There are many reasons why you might consider it but there are also many downsides too. Considering 85% of the population in Canada uses the internet it could be worth taking a look at, however it is a vast open space with millions of pages to wonder through.
Nonprofits vary in different sizes from small shop to big shop. Is it worth the hassle to gain new supporters through a new vessel? Or are you looking to maintain existing supporters through new means? It depends on the charity whether this fits with their mission and values. Is this what their new campaign is about, targeting a new audience that mainly use social media. It might seem fitting for that said charity to invest in advertising to target that group and recruit new supporters. In this post, you will find all the reasons why or why not a non profit should invest in internet advertising.
Yeah Internet Advertising!
If you had to pick a way to advertise your nonprofit a good way to reach a lot of people would be through the internet. Having a website for your nonprofit is half the work. Internet advertising is a great way to get your organization out there.
Depending on your budget which for nonprofits are generally smaller than larger, you want to effectively use Search Engine Optimization. Having your organization being found through keywords in your url and throughout your webpage is effective way to lead interested people to your page. Generally this consists of text based advertising where your page shows up in the search engine. Also take advantage of the Google Grant! Google provides space to market your registered charity on their search engine. Giving approximately $10,000 in advertising space, with a maximum of $2.00 Cost per Click (that’s cheap!) it allows you to raise awareness and grow your nonprofit. This is an awesome opportunity for any registered charity to take advantage of as there are nothing but benefits through this opportunity.
Depending on the nonprofit, Social Media Advertising can align with the goals of your campaign. It would be effective to then invest in this sort of advertising. You can assign the budget you want to spend on the Cost per Click in these avenues especially Facebook. The benefit with this strategy is you can tailor the ads to the specific target audience you want it to reach. There is the added benefit of the spillover effect, by reaching friends of the interested person gaining the potential to reach more potential supporters.
Saying No to Internet Advertising
With any marketing there can also be many downsides to Internet advertising. It can be too costly. If you look at regular advertising on another website known as placing a Banner Ads this is one of the main ways businesses advertise. For a small shop, the budget just doesn’t work for that sort of avenue. For instance, the website needs to be a page that their target audience visits in order to gain its supporters. Generally there are high costs associated with costs per click making them not as effective and not effective use of the charities marketing budget.
With Social Media Advertising having someone on the ball is key to gaining new supporters because content gets stale real fast. Having someone update key images, answering comments, changing up facts is vital for this type of advertisement to survive. It is important for someone to manage the page after the campaign is over to ensure the upkeep of the organizations fanbase. Without them may lose some of their supporters.
Internet Advertising is the way of the Future!
Internet Advertising is a great avenue to expand your charity and share it with the world. It is a great place to find people all over not only in your local community to find out about the work your charity is doing. It is important to get people inspired and they can only do that through finding out about your organization. The internet connects everyone and Internet Advertising is the way of the future.
Regardless if you’re a small shop or big shop organization, there are cost effective methods such as Google Grants and SEO’s and expensive methods too such as buying spaces on websites. Either route, it’s a faster method to getting your charity out there. Facebook and Google can put out an ad in little as a day or two while buying email lists can take weeks for the seller to accumulate before they give you the list so you can send out mail to your supporters. Internet Advertising is a marketing strategy all charities should consider!
Thoughts & Such... 